West Ham United Women will wear BOYLE Sports logos on their home, away and training kits for the 2026/27 season after the sponsor confirmed a new front‑of‑shirt agreement on 3 July 2026.

What does the new deal cover?

The partnership places the BOYLE Sports brand on both the women’s and men’s first‑team shirts, covering every matchday kit and training apparel. In addition to the visible branding, BOYLE Sports remains the club’s Principal Partner, meaning it will run matchday experiences, digital content and other fan‑focused activations throughout the campaign.

How will supporters benefit?

Last season the sponsor handed out scarves before the opening home game and ran two popular "Shirt Swap" events. Those initiatives will be expanded, with plans for interactive zones at the London Stadium, exclusive online giveaways and behind‑the‑scenes video series featuring players like Megan Walsh and Megan Baines. The club says the extended partnership aims to deepen the connection between supporters and the squad.

Why is the timing significant?

The agreement arrives just weeks after West Ham United’s relegation from the Premier League on 30 May 2026, ending a 15‑year top‑flight run. Because the Premier League will ban gambling logos on shirts from 2026/27, the club’s drop to the Championship allows BOYLE Sports – a non‑gambling brand – to keep its front‑of‑shirt presence without regulatory hurdles.

What did club and sponsor executives say?

"West Ham United is one of the most recognisable clubs in English football, with a proud history and a passionate fanbase," said Vlad Kaltenieks, CEO of BOYLE Sports. "We were proud to begin our partnership last season, but this is only the start, and we look forward to an exciting season ahead."

"We're delighted to have BOYLE Sports continue as our front‑of‑shirt partner as part of the multi‑year Principal Partnership," added Karim Virani, Interim CEO of West Ham United. "As we enter an exciting new era for the club and prepare for a pivotal season, it matters that our commercial partners share the same passion and drive that we have for our loyal fans."

The renewed deal runs through the end of the 2026/27 campaign, giving both the women’s and men’s squads a stable commercial platform as they aim to bounce back to the top tier. Fans can expect more branded merchandise, community events and digital content that spotlight the women’s side, reinforcing their growing profile in the Women's Super League.

What’s next for West Ham United Women?

With the shirt sponsorship secured, the focus now shifts to on‑field performance. The women’s team, currently sitting mid‑table in the WSL, will look to build on their recent cup run while integrating new signings announced earlier this summer. The added commercial backing should help fund training upgrades and youth development programmes, ensuring the squad remains competitive both domestically and in Europe.

The partnership also signals confidence from sponsors in the women's game, highlighting West Ham United Women as a key marketing asset in the club’s broader strategy. As the season unfolds, supporters will watch closely to see how the BOYLE Sports branding enhances the matchday atmosphere and whether the club can translate off‑field stability into on‑field success.